Blue Latitude’s Head of Customer Experience Elisa del Galdo to present at Camp Digital conference at the Museum of Science and Industry in Manchester

Wed, 15/04/2015 - 17:45

London, UK, 15th April 2015 / Sciad Newswire / Blue Latitude’s Head of Customer Experience Elisa del Galdo will discuss User Experience and its Influence on Customer Centricity in Pharma at Camp Digital’s annual event on Thursday 23rd April in Manchester.

In her presentation, Elisa del Galdo will elaborate on the idiosyncrasies of providing customer experience services to the pharmaceutical and healthcare industry. Elisa will share examples from a variety of Blue Latitude projects providing solutions for customer reps, healthcare practitioners, patients and carers. Her talk will explore some of the issues encountered when researching and designing innovative solutions and services in a highly regulated environment.

Elisa del Galdo said: “I am delighted to be invited to present again this year at Camp Digital. The conference is a great forum to discuss the digital landscape and offers the opportunity to exchange innovative ideas, especially in the highly regulated pharmaceutical sector.”  She added “Thanks to the ever increasing trend of pharma to investigate and understand their customers’ needs; healthcare practitioners, patients and carers are benefiting from the creations of useful and innovative services. The pharmaceutical industry must incorporate the customer perspective into solutions that meets both the customer requirements and business objective.”

For more information on Elisa del Galdo’s presentation go to

For more information on Camp Digital go to

To find out more about how the pharma industry can start getting customer experience right, download Blue Latitude’s Customer Experience: The Essential Guide for Pharma:

Elisa del Galdo’s presentation slides will be made available after the conference on our website


About Blue Latitude

Blue Latitude is a strategic marketing consultancy, focusing on creating exceptional customer experiences in healthcare to positively influence lives. We have worked with 14 of the world's top 20 Pharmaceutical companies at market, regional and global level, including Amgen, Pfizer, Eli Lilly, Sanofi and Janssen.

Founded in 2003 in central London, with an ever expanding team, our ambition is to become a ‘healthcare marketing powerhouse’, playing a significant role in catalysing the future of healthcare to positively influence lives. 

About Elisa del Galdo

Elisa has over 20 years of experience as a UX practitioner, working in over 20 countries. Her career has been focused on providing a range of services in research, design, and training. She has a proven track record of, developing, mentoring, and inspiring user experience teams, as well as working with clients to ensure successful engagements. As Head of Customer Experience at Blue Latitude, Elisa’s focus is on helping client projects benefit from the very best in user-centred design practices and strategic customer experience thinking.

For more information please contact:

Sophie Berger, Marketing Manager at Blue Latitude via email or call +44 (0) 203 328 1840